THE BATTLE FOR COMIC-CON
Nickelodeon was relaunching TMNT and wanted to make a splash at Comic-Con. We created a mission-based mobile gaming experience to excite fans and reward them with exclusive schwag and content. It began with a simple choice: Are you Turtle or Foot? And the battle for Comic-Con was waged.
RESULTS
280,000 + mobile visits
30,000 + missions completed
1.3 million Facebook impressions