BRINGING THE WORLD INSIDE YOUR PHONE TO LIFE
When your screen shatters you're not the only one in a world of pain — the world inside your phone hurts too.
To launch the DROID Turbo 2 with the world’s first shatterproof screen, we took the emoji characters people know and love and showed just what happens to them when a phone screen shatters.
We then activated a listen and respond campaign where the emojis told people just what happens to their world when phones are shattered.
RESULTS:
Organic Engagement more than 2X historical brand average
Paid Engagement was over 4X historical brand average
100% positive sentiment amongst those interacting with our posts
17% increase in DROID Turbo 2 mentions – the highest since launch.