TO SHOW THAT MOTO WAS ABOUT TO CHANGE THE MOBILE INDUSTRY AGAIN, WE WENT BACK TO 2006 WHERE IT ALL BEGAN

To hype the launch of Moto's new phone we harkened back to the glory days of the Motorola Razr. In a circa 2006 high school hallway, we recreated the essence of the mobile craze that swept the nation. Almost everyone had a Razr and those who didn't wanted one. Gold Dolce & Gabbana, Jet Black, Silver, and who can forget the AT&T pink Razr. And Moto was about to do it all over again with the highly anticipated launch of the Moto Z. 

RESULTS:

• Best performing Moto video of all time 
• Top Trend on Facebook on 5/23
• 3.1 Million Organic Views on YouTube, highest video in the past year
• Video post earned highest comments and likes on FB to date and most retweets and likes on TW in 2016
• Organic PR pick up on Mashable, Vanity Fair, & Forbes

SNAPS FROM THE PAST

The Razr campaign provided the perfect opportunity to launch unique content on a solely content-based channel: Snapchat. To continue ramping up buzz around the Razr video spot, we created “Snaps from the past” - humorous video skits on Moto’s Snapchat channel that harkened back to 2006. 

RESULTS:

• We saw over 1.7M paid views on Snapchat

• 12% swipe up rate (12x the norm)

• 6.2K organic Snapchat views.

And just for fun, we had to pay tribute to The Breakfast Club