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MCGUIRE
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TWO LEGENDS UNITE

Over the years, Motorola — the pioneer of mobile phones — has lost its relevance in the US market. People perceive that they are not making the latest and greatest mobile phones.

To acknowledge and also defy this perception we launched a limited collection of exclusive Moto X phones in a second hand electronics store. The phones were hand-painted by Futura — the pioneer of graffiti. The only way for people to find out about it was to first text Stefan’s Head — a known underground dealer of exclusive items.

Best Ads – Experiential / June 2016 – TOP 6

*I personally took all the below still photography of Futura

 
Teaser Film
 
Case Study Film
 
Futura at Work
Futura_3.jpg
The Phones
MOTO_REISSUED_02.jpg
MOTO_REISSUED_04.jpg
Futura_5.jpg
The Signing
Moto_Reissued_Futura_MCGUIRE.jpg
The Text
STEFAN_SMS.jpg
The Event
LINE_CHINATOWN_STORE.jpg
MOTO_REISSUED_STORE_INSIDE.jpg
Moto_reissued_McGuire.jpg