WE PUT THE CAMERA OF THE MOTO X TO THE ULTIMATE TEST

92% of smartphone users use their phone as their primary camera. We had to demonstrate that the 21 MP Moto X was the best camera phone in the market.

To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then we created a deeper experience with interconnected films across the Instagram grid.

2016 Cannes Shortlist — Design
2016 Cannes Shortlist — Entertainment
2016 Webby Finalist — Best Use of Mobile
2016 Adweek Project Isaac Awards — Gold
2016 Facebook Awards — NA Regional Winner

We filled the experience with easter eggs, one of which allowed fans to call a Coney Island Classic: "The Wise & Powerful Zoltar." 

We also created a short form documentary that focused on the photographer as he prepared for the shot and faced the all too realistic possibility that he may not be able to pull it off.