WE WENT BACK TO 2006 WHERE IT ALL BEGAN

To hype the launch of Moto's new phone we harkened back to the glory days of the Motorola Razr. In a circa 2006 high school hallway, we recreated the essence of the mobile craze that swept the nation. Almost everyone had a Razr and those who didn't wanted one. Gold Dolce & Gabbana, Jet Black, Silver, and who can forget the AT&T pink Razr. And Moto was about to do it all over again with the highly anticipated launch of the Moto Z. 

RESULTS:

  • Best performing Moto video of all time 

  • Top Trend on Facebook on 5/23

  • 3.1 Million Organic Views on YouTube, highest video in the past year

  • Video post earned highest comments and likes on FB to date and most retweets and likes on TW in 2016

  • Organic PR pick up on Mashable, Vanity Fair, & Forbes

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SNAPS FROM THE PAST

The Razr campaign provided the perfect opportunity to launch unique content on a solely content-based channel: Snapchat. To continue ramping up buzz around the Razr video spot, we created “Snaps from the past” - humorous video skits on Moto’s Snapchat channel that harkened back to 2006. 

 

RESULTS:

  • We saw over 1.7M paid views on Snapchat

  • 12% swipe up rate (12x the norm)

  • 6.2K organic Snapchat views.

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And just for fun, we had to pay tribute to The Breakfast Club
 
 
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