EVERY ACTION HAS A REACTION

Hiscox, a small business insurance company, came to us to create a campaign to drive awareness among their target markets. Their unique offering is tailored insurance to individual industries (designers, architects, business consultants, etc.). We quickly identified LinkedIn as the ideal platform to engage with customers and created a Rube Goldberg-like machine that pulls data from a user's LinkedIn profile to tell the story of their small business — past, present, and future. In business, every action has a reaction.

Enter The Hiscox Reactor.

RESULTS
45K visits in the first two months
50% of users shared the experience

RECOGNITION
The Telly Awards
The FWA public short list
Featured in The Wall Street Journal
Little Black Book
The New York Egotist
Campaign