WE TURNED FOOD PHOTOS INTO REAL FOOD FOR THOSE IN NEED

What if sharing a food photo shared actual food with those who need it most? That's the exact question that led to Feedie — a platform for The Lunchbox Fund that turns sharing food photos into actually sharing food with disadvantaged children in South Africa. Feedie is unique in that it is a new business model for both the charity and the participating restaurants. The restaurants receive advertising via social, their contribution is tax deductible, and The Lunchbox Fund receives a steady revenue stream year after year. 

Feedie has been featured in Vogue September Issue, Google Creative Sandbox, Mashable, ABC News with Diane Sawyer, Elle, The Chew (TV show), Huffington Post, TIME, AdAge, Bloomberg News, and many more. It won an FWA Mobile of the Day, and Honoree at The Webby Awards. It's been tweeted by everyone from Katie Couric to Flea from the Red Hot Chili Peppers.

Role
Creative Direction
Art Direction
Design

RESULTS
14 million Facebook and Twitter impressions
628 million media impressions
12 million + meals shared

RECOGNITION
The Webby Awards
The Telly Awards
Google Creative Sandbox
The FWA Mobile of the Day
Mashable
Vogue September Issue
ABC News
Ad Age
Huffington Post
TIME