As part of the MossRehab “Challenge Accepted” campaign, the brand has created a new commercial meant to be as breakthrough as their approach to therapy. First of all, there is no voiceover and the entire ad is driven by sound and visuals—nearly unheard of in the Healthcare space. We used the sounds of actual rehabilitation equipment to build a custom-composed music track. A fast-paced edit featuring a broad range of success stories build momentum, culminating with the dramatic scene of a paraplegic patient walking with the help of ReWalk and the MossRehab staff.
Sound-Driven
With no voiceover, the ad relied heavily on the sounds of actual therapy to create a custom music track for the brand.
Fast-Paced
The pace of the edit allows not only for a broad range of therapies to be featured but also ads to the energy MossRehab is bringing to the industry, with breakthrough equipment, research, and therapies.